WHY CREATIVITY IS SO IMPORTANT

 "If at first an idea is not absurd then there is no hope for it."
                                                                        Albert Einstein

If absurd ideas were not generated and seriously considered, we wouldn't have life saving vaccines - "What?! You want inject me with Smallpox to prevent me from getting Smallpox? That's absurd!"

The fact that creativity is the anagram of reactivity explains everything. The concept of creativity is the core organizing principle of our work because it represents the ultimate act of optimism. Rather than merely reacting to a challenge, stressor, or a sudden shift in the market environment, the creative organization adapts quickly and innovatively empowered by its main asset - ideas.

Nothing is more fragile or more powerful than an idea. Ideas fuel the life of an organization. Successful, high-performance organizations do things faster, cheaper, and better because of their ability to protect, nurture and fully develop (initially) fragile ideas. Ideas, talent and possibilities become lost when individuals in an organization struggle with stagnation, interpersonal conflict, and feelings of isolation. Organizations must create or die.

Improv's tools for interactive discovery construct a fertile environment where people are encouraged to take the risk to be creative. The form endows them with practical tools that will rejuvenate their curiosity and encourage them to collaborate with their colleagues in new ways. Participation in our training programs will enable them the gain the courage to engage in the process that is necessary to create the ability to successfully straddle the opposing worlds of the familiar and unknown.

Meet the Creativity Engineering Team.